SAO Blog

Apple Search Ads now has an Ad Repository. Here's what to know.

April 20, 2025

Revenuecat <> SAO partnership and scaling Apple Search Ads using both platforms.

Mar 19, 2024

A Practical Guide to Apple Search Ads Advanced Setup

Jan 22, 2024

Apple Search Ads Basic vs. Advanced. And why you should (almost) never use Basic.

September 18, 2023

Finally, the Apple Search Ads ad group setting 'CPA Goal' has now become 'CPA Cap'.

September 07, 2023

You've launched too late

April 29, 2023