You've launched too late

• If you're not embarrassed by the first version of your product, You've launched too late.
• If you have a mission statement, You've launched too late.
• If your code has test coverage, You've launched too late.
• If you setup CI/CD, You've launched too late.
• If you've setup analytics, You've launched too late.
• If your product is not buggy, You've launched too late.
• If you don't cringe at your product, You've launched too late.
• If your product is not ugly, You've launched too late.
• If you've spent more than a month building, You've launched too late.
• If you don't have people complaining about XYZ missing feature at the time of your launch, You've launched too late.
• If your startup has a polished logo, You've launched too late.
• If your website has dark mode, You've launched too late.
• If you have privacy policies, You've launched too late.
• If your backend isn't crashing frequently because of bugs, You've launched too late.
• If your auth is working properly and users are able to login, You've launched too late.
• If your website has favicon, You've launched too late.
• If you have a single user, You've launched too late.
• If you bought a domain before you launched, You've launched too late.
• If your landing page is not returning 404, You've launched too late.
• if you have production, You've launched too late.
• If your website has javascript or css, You've launched too late.
• If you wrote code when you launch, You've launched too late.
• If you opened IDE, You've launched too late.
• If you knew programming, You've launched too late.
• If you have a product or even an idea, You've launched too late.
• If you've launched, You've launched too late.
• If you're thinking of launching, You've launched too late.
• If you've ever existed in this reality, You've launched too late.

This is just light-hearted satire. We've taken almost two years building Search Ads Optimization (SAO). However, we had a complex data science and data engineering process that needed to develop in the proper way.

In our defense, we were also involved in developing our iOS apps. In my opinion, for a SaaS that's backend process heavy or if you're targeting B2B or B2E, it's better to have most of the above practices. However, it's still better to focus on one or two core features instead of building a complete array of features.

It's preferable to launch earlier rather than later. In my case, I'd at least like to be sure that my SaaS benefits the user, before I even suggest them our service. There is no one blanket rule that you have to rush your product without at least making sure it actually works. And yes, we're guilty of all of the above.

If you are curious about our story, you can check it out here.